Motorbase Performance is proud to announce an extended partnership with long-standing associate Autosport Bearings and Components (ABC) as the team transitions to Bardahl lubricants as its sole supplier for the Kwik Fit British Touring Car Championship.
Since 1939, US-based Bardahl has produced innovative high-quality products for the automobile industry including lubricants, oils, and additives. The company’s ranges of products are sold worldwide in over 90 countries via its network of distributors, with Autosport Bearings and Components managing its UK supply.
Team Manager Oly Collins commented; “We’ve enjoyed a long relationship with ABC Bearings and this has now expanded further with the introduction of Bardahl lubricants. Our initial testing of these lubricants has gone well and we now look forward to developing our relationship with Bardahl and ABC.
“In the BTCC we’re dealing with fine margins and we are always on the look-out for products that offer opportunities to gain any slight advantage over our competitors. At the moment this new partnership is limited to our BTCC programme, but as ever, we will look to expand that across our other motorsport activities wherever we can.”
James Pritchard BEng(Hons), Technical Sales Manager for ABC added; “Being a long-term partner of Motorbase Performance, we at ABC understand the importance to Motorbase of high-performance products for their cars. This is reflected in the premium, elite performance bearings and components we supply for the current BTCC campaign cars.
“In the highly competitive series of the BTCC, teams are continually seeking an edge to gain the upper hand over the competition. Motorbase is no different and have a dogged approach to achieving race-winning performance. As Bardahl’s UK distributor, the synergy between Bardahl’s industry-leading lubricant technology and Motorbase’s strive for performance is clear.
“We at ABC are delighted to be supporting Motorbase with world-famous Bardahl lubricants and look forward to achieving further successes together.”
Eelco Libbenga, European Sales Director for Bardahl said; “Bardahl has a long and proud heritage in motorsport has partnered with some of the biggest names and teams in the industry over the years.
“Our new relationship with ABC as the UK distribution partner has given us this opportunity to work with Motorbase, and it’s a project that we are very excited about! Along with the Sebastien Loeb racing and Bardahl Evans Bros Yamaha SSP motorcycle racing teams which we already work with, we are proud to be associated with the Motorbase Performance team in the BTCC and look forward to racing successfully together”
As part of the new partnership, all Motorbase Performance BTCC cars will carry the distinctive Bardahl lubricants logo, with the new addition to the livery making its debut during this weekend’s eighth meeting of the season at Knockhill.
For more information about Bardahl please visit: bardahl.com
For more information on Autosport Bearings and Components Ltd please visit: autosport-bearings.co.uk
